BAC Fighter Media Training with USDA
Date: Wednesday, March 6, 2019
Time: 8:30 a.m. to 4:00 p.m.
Location: Swan and Dolphin Resort
Pre-Applications for the Media Training workshop have closed.
If you are interested in this workshop, there may still be space available, please email us prior to March 1 at email@example.com.
One way the public health community can reduce the rate of foodborne illness is by working together to reinforce core food safety messages with consumers and generating media coverage on the topic of safe food handling and hand hygiene.
USDA/FSIS and the non-profit Partnership for Food Safety Education are partnering to offer this small group media training intensive for health and food safety communicators to help them more effectively engage with journalists in print, television, radio and digital media. The workshop is led by experts from USDA FSIS who, in 2018, generated nearly 500 unique stories about safe food handling in international, national, state, local, and trade media when advocating for and promoting consumer food safety.
This entry level media training intensive is for active health and food safety communicators with positions in a government agency (federal, state or local in the United States) or the non-profit sector, who are interested in improving their effectiveness in engaging with journalists in print, television, radio and digital media when advocating for and promoting consumer food safety.
This training will cover pitching, how to answer questions in a focused, strategic manner, and how to create on-message sound bites and then deliver them throughout an interview. Facilitators will also work with participants in mock-interviews to help them handle television/video interviews with complete confidence. If you are interested in attending this full-day pre-conference workshop, you must pre-apply by Monday, February 11. Space is limited to just 20 qualified participants, and those accepted to participate will be notified by February 22, 2019.
The fee to participate in the Media Training pre-conference workshop is $160.
(8:30 a.m. to 4:00 p.m. – there will be several 10 minute breaks)
- Welcome and Introductions
- Pitching 101: Landing your interview and stories
- Communications during an interview
- Lunch on your own – 1 hour
- Media and Presentation Skills
- On-camera rehearsal
Christopher (“Chris”) Bernstein is the Director for Food Safety Education at USDA’s Food Safety and Inspection Service (FSIS). In this capacity he serves as the manager of the Food Safe Families Campaign, a national public service advertising campaign designed to educate and empower Americans to prevent foodborne illness. The campaign highlights the four key safe food handling behaviors: Clean, Separate, Cook, and Chill. He also manages FSIS’ Meat and Poultry Hotline, a phone line, chat and email service to answer consumer questions on food safety topics. He has served as a spokesperson for the agency during more than 200 interviews, including national outlets such as NBC news, ABC news, CBS news, The Washington Post, BBC World News, Time Magazine, People Magazine, and many more.
Tanya Brown is a veteran communications specialist with more than 20 years working as a writer and public affairs specialist in the private and public sectors. Beginning her career as a newspaper reporter, Tanya moved over to healthcare communications, working for the National Institutes of Health, Department of the Navy and the American Association of Blood Banks. She later took that experience to food and agriculture, joining the U.S. Department of Agriculture in 2009, managing digital communications and serving as spokesperson for disaster designations with the Farm Service Agency. Today she works as the Lead Public Affairs Specialist with the USDA Food Safety and Inspection Service, promoting food safety information to consumers through communications campaigns and media tours.
Autumn Canaday is a public affairs specialist for the USDA’s Food Safety and Inspection Service (FSIS). She serves as a spokesperson and speechwriter for the agency, communicating its policies to national and international outlets such as CNN, BBC, the Washington Post, Bloomberg News, and the Los Angeles Times. Her skill in crisis communication was honed while working as a health communication specialist at the CDC during the nation’s response to the Ebola and H1N1 outbreaks. Her current position at FSIS requires full engagement and crisis response measures for humane handling and foodborne illness issues that affect the nation’s meat, poultry and processed egg supply. Autumn holds a bachelor’s degree in psychology from Elon University, a master of arts in journalism and public affairs from American University, and a master of fine arts from the University of Southern California. In her spare time she enjoys traveling, community service, independent filmmaking and spending time outdoors.
Janice López-Muñoz, BS, MSIH has been working in the science field for the past 16 years. She holds a bachelor’s degree in Industrial Microbiology from the University of Puerto Rico- Mayagüez Campus and a master’s degree in Industrial Hygiene from the School of Public Health, University of Puerto Rico-Medical Sciences Campus. Her commitment to public health education motivated her to obtain, in 2015, a Graduate Certificate in Public Health Communications and Marketing at the Milken Institute School of Public Health-The George Washington University, Washington, DC. As part of her professional development during the month of July 2016, Janice completed a Public Relations intensive course at Sacred Heart University, San Juan, Puerto Rico. She has served as a spokesperson for the agency for hundreds of radio and television interviews, including national outlets such as CNN en español, Univision, Telemundo and many more. Her previous professional experiences includes electronic, pharmaceutical, printing and banking industries assuring a healthier work environment through the administration of preventive, compliance and training programs. In her spare time Janice enjoys world traveling, attending concerts, theater, museums and movies. Janice is fluent in English and Spanish.